Writing Sales Copy

In Blog by yellowrose0 Comments

Are you an author, entrepreneur, visionary, coach or a world changing creative writing a book for business?

Whether you are writing – or have written a book for business – a memoir or even a novel, it is important to know the basics to write newsletters for your readers, press releases for the media and blog posts to promote your book.

I am, by calling, a dealer in words; and words are, of course, the most powerful drug used by mankind.

― Rudyard Kipling

The way you develop, write and organize content determines whether or not readers are attracted to your writing. And it’s not hard to do if you have a process.

Here you’ll discover the basic steps to well-written copy, helping you create an enticing read for your follows making them devoted fans.

So, how to write?

All of your content should have the following elements:

The headline is the first single line of text and tells the reader what you are writing about. Think what headlines catch your eyes in your social media feeds, website pages and the newspaper. The headline should be descriptive but not too long, no more than 100 characters. The headline should be formatted in title case, that is, each word in the sentence should have first letter capitalized, and rest of the letters in lowercase. The title of your blog post must be SEO-friendly and attractive, as well as simple and easy for readers to understand at a glance. Go beyond the typical “How to / Achieve / Improve” format and focus your title on something clear and direct. At the same time, remember that your article has to deliver on the promise of your title.

The summary lets you build up your chance to promote and sell your book and services. Identify a unique feature about your book or service and then write how it is going to change the reader, or the world. The first paragraph should always introduce what your writing is about. You can engage readers by starting with a question or by quoting something relevant, though always from a personal point of view.

A good introduction explains the topic and draws your reader in. The summary should be a single paragraph with about three to five lines. All sentences in the summary should be in sentence case, that is, only first letter of a sentence should be capital, and all others should be lowercase.

The introduction is where the body of the writing starts. It is the paragraph that generally gives basic answers to the questions of who, what, when, where and why.
The details come after the introduction. It gives further explanation, statistics, background, or other information relevant to the introductory paragraph.
The body can be 3000 characters or 450 words depending on where you will be publishing your writing. The body should have a minimum of two paragraphs. All paragraphs should be ideally between 5 to 8 lines each. There should be a blank line after each paragraph for good visibility.

To start developing content, you need to collect ideas. Keep a notepad or store them in your smartphone, somewhere accessible and ready to draw upon when an inspiring moment to write arrives. This helps flesh out an idea and you can link it to other ideas or content you might not have considered. As your sections develop, create an outline so you have a structure to work from.

Now you’re ready to pull everything together. Make sure that from start to finish, the structure of your writing is easy to follow. As you write the body of your post, try to find ways to guide the reader along and make the content more accessible.

Divide your post into sections to break up your content into small pieces that are easily read.

Bullet points help readers connect with your content so they understand it more clearly and easily. Use them to make statistics, products, action steps and other information stand out.

Always include an image with the writing to make it more engaging. Play around with different types of images to see what works for your post. Canva helps you create beautiful designs! Try it here: https://www.canva.com

While closing the article remember to:

Start a conversation with the reader by raising questions at the end. The questions you pose should focus on getting answers that are valuable for both your business and your audience.

You can also finish your post with a call to action. Use a call to action to point the reader wherever you want.

And include an actionable takeaway for the reader; something they can do right away. For example, you might show the reader where to buy your book, sign up to your subscriber list or download an eBook.

When you think your content says what you want to communicate, read it from your ideal reader’s viewpoint and make any necessary edits before you proofread the content.

Finally, add the contact information like name, phone number, email address, website url, mailing address and any media relations contact details.


And, always make time to reply and interact with your readers.

How did you go?

Tell us about your next writing project; is it for a newsletter; pr release or are you a blogger?


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